Jan 19, 2022
Zach Zaidman grew up in New York City, but has made a home
covering professional sports in Chicago. He's chronicled the
games on the field, AND the games in the front office.
In this episode of the Crisis Cast, Lissa Druss and Thom Serafin confront the absence of a crisis communications practice in sports. Zaidman digs in on why former Cubs baseball czar Theo Epstein is a mastermind in crisis leadership, and how that all ties back to his gig with Pete Rose.